WHAT A NEW WEBSITE CAN DO TO GROW YOUR BUSINESS?

1.Leverage Responsive Design

A new design can assure that your company’s website looks great on any device – a key in today’s mobile dominated commercial world. If your website isn’t user-friendly on mobile phones, visitors will bounce quickly on substitute websites. In fact, a 2016 Forrester Research report calculated that 59% of smartphone users await companies to make their websites mobile friendly. Plus, search engines like Google may penalize your website for not being mobile friendly and this will limit your online visibility to potential customers. An upgraded website built with responsive design principles can aid in search engine optimization (SEO) for your business.

2.Enhance User Experience 

In addition to being mobile friendly, the most successful business websites compute user experience and foster micro-interactions. Great user experience makes it easy for customers to find what they are looking for using their touchscreens to scroll and swipe. It offers them bite-sized content on uncluttered landing pages. A minimalist design ensures that customers can look for what they need without having to navigate through too much. Micro-interactions on mobile devices are user enabled touchpoints on your website that provide control, guidance, or rewards to consumers. When these elements are present on your website, consumers spend more time learning about your company and move further down the buying path.