The Beginner’s Guide to Digital Marketing

Marketing has changed.
100 years ago, it used to be enough to take out an ad in a daily newspaper.
50 years ago, it used to be enough to publish a crappy television commercial.
10 years ago, it used to be more than enough for companies to buy a cheap website, sprinkle in a few keywords, and call it good.
Well, marketing has evolved more in the past 10 years than it did in the previous 100 years—launching us out of the era of TV spots and print ads into the era of VR, apps, social media, and Google.
This, my dear readers, is the age of digital.
We are in a time of 24/7 connectivity—where 81% of the world population own a smartphone and spend on average 8.8 hours online per day. As a result, it’s a must to have a digital marketing strategy that meets customers in the digital realm and follows them through their online sales cycle.
What you’ll find below are the basics of digital marketing, with the goal that you’ll be able to walk away with a clear understanding of your options and an actionable way forward.

What Is Digital Marketing?

Today, we can categorise digital marketing activities into a few general buckets:

1.Website 
2.Search engine marketing (SEM)
3.earch Engine Optimization (SEO)
4.Pay per click advertising (PPC)
5.Remarketing
6.Marketing automation (including email marketing and messenger marketing)
7.Social media marketing
8.Video marketing
9.Granted, it gets more granular than this, but we’ll stick with the basics.

WHY IS DIGITAL MARKETING IMPORTANT?

The reason why digital marketing is so important to your business—no matter which type of business you own—is because today’s customers are connected to the web 24/7 thanks to mobile devices like smartphones and tablets. Electronic devices are the first thing most adults use in the morning, and they’re the last thing 95% of them see before they go to sleep.