1. SEO improves your digital marketing ROI

When you invest in digital marketing strategies, you would obviously hope to gain the highest return on investment (ROI) possible.Having a smart and competitive SEO planning, you can earn a huge ROI.

Why?

When it comes to search engines, they provide a close rate of nearly about 15 percent for new leads. That doesn’t seem like a lot, but when you compare it to traditional marketing — which is less than two percent — it’s massive. That implies you can raise  your lead conversion rate by almost 13 percent.

2. SEO boosts your credibility

A key advantage of SEO that many agencies overlook is how it upgrades your credibility among clients. Ranking on the top page of search results signals to users that Google — or another search engine, like Bing — trusts your website.

That’s one reason why 75 percent of users adhere to the front page of search results. They believe search engines to filter results for them,removing spam sites. Google, as well as other search engines, understand this, which is why they use on-page and off-page signals to rank websites.
These signals, which can range from the content you create to your website’s speed, demonstrate that your website is safe and credible. They also emphasize that your webpage answers a user’s questions regarding the particular brand or object that you are advertising.

Another way SEO can boost your credibility is by optimizing your Google My Business listing. This listing, which appears in local searches and specific searches for your business, provides users with details about your company. It can also feature reviews from Google users.

3. SEO drives high-quality traffic to your website

SEO also provides a platform for you earn more high-quality traffic to your website. Unlike traditional marketing, digital marketing offers hyper-targeted tools. Instead of paying for a billboard and hoping that your target audience sees it, you know they’ll see your website in search results.
Plus, you’re reaching out to your target clients and customers at a prime time. They’re looking for you — not driving to work or watching the TV — which means you have their full attention. It also means they’re more likely to act on your calls-to-action (CTAs), whether it’s an invite to call your team or like your Facebook page.
That variability in user intentions is one reason why 89 percent of marketers say SEO is a successful strategy to uphold a business.

4. SEO measures your success with real numbers

It’s critical to understand the impact of your investment, whether it’s in advertising or marketing. That’s why it’s a massive perk of not only digital marketing but also SEO that you can monitor the success of your strategies.
The best part is that you can access your digital marketing analytics in real-time.

5. SEO promotes your company all day, every day

Depending on your business, you may offer 24/7 service. If consumers can’t locate your ecommerce website online, all efforts and investments go in vain.This is the reason behind SEO being extremely useful for your business as it can promote your business 24/7.
That’s critical, especially when you consider that Google processes more than 60,000 searches a second.
It also reinforces digital marketing’s ability to connect with users on their terms. You’re not trying to reach consumers with a billboard that they spot when leaving town for the weekend — you’re reaching them when they’re looking for you.
That enhances the worth of your website to users, as you’re providing a solution to their problems. From that point of view, the benefit of SEO is that you’re promoting your company to consumers, but in a non-promotional way.

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